Trade Names & Brands
Use the right name, the right mark, and the right tone — every time.
Branding rule: never use “T2T”
The correct name is Tex2Tex® in full, with the registered trademark symbol on first use. The shorthand “T2T” must not appear in customer-facing materials.
Earth Protex™
Parent company.
A new materials science company that delivers waste-to-resource solutions in the circular and bio-economy. Earth Protex™ has three unique platforms that offer cutting-edge proprietary solutions to pressing global problems - Tex2Tex®, Agrefinery®™, and Upspun®. It has been developing next generation fiber and polymers since 1993. .
Tex2Tex®
Trademarked scaled technology for synthetic textile waste.
Under this trademark are fiber, pellets, yarns, fabrics and finished products. Tex2Tex fiber was introduced with a Life Cycle Assessment (LCA) that verifies its low environmental impact. Tex2Tex® fiber and pellets are made from recycled PET polyester using 100% textile waste, addressing the 90 million metric tons of waste the fashion and textile industry creates annually. To date all collected waste has been solely of Pre Commercial/ Post Industrial feedstocks.
TMR™
Thermo-Mechanical Reactor™; The Recycling Process
A measured low-impact manufacturing process for Tex2Tex™ that delivers the lowest carbon emissions of all commercially scaled polyester recycling technologies. The process focuses on textile-to-textile recycling, ensuring scalability and a more circular future for fashion
Beyond Bottles™
The narrative platform — beyond rPET-from-bottles.
Beyond Bottles™: A trademark and slogan used to communicate the benefit of Tex2Tex™ RPET as a part of the textile and fashion industries solution to urgently move away from recycling plastic bottles and focus solely on textile waste, solving the fashion industry’s internal waste challenge.